About the project
Coming soon...
Romantic Treehouse
This is one of our most recent success stories. The owners wanted to increase mid-week occupancy during the slow season, a common challenge for short-term rentals. By implementing a dynamic pricing strategy that encouraged longer stays in advance and applied strategic last-minute discounts, we maximized booking potential. As a result, the property outperformed the market by 60% during one of the slowest months of the year, demonstrating the power of data-driven revenue management.
Overview
Market Performance ​
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February 2024: The average revenue for comparable properties within a 50 km radius was $2,638, with an average occupancy rate of 49%.​
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February 2025: The market saw a slight decline in revenue to $2,574, despite an increase in occupancy to 54%.
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The market data suggests a competitive environment with increasing occupancy but declining revenue, likely due to pricing strategies, increased supply, or demand fluctuations.
Client Performance
Revenue Comparison​
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February 2024: The client’s property generated $3,543.25 in revenue.​
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February 2025: While the market experienced a 2.4% decline in revenue. The client's revenue increased to $4,532.56, marking a 28% year-over-year growth.
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​This means the client’s revenue outpaced the market by 30.4 percentage points.
Performance Analysis
Occupancy Comparison​
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February 2024: The property’s occupancy rate was 51%.​
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February 2025: The occupancy surged to 78%, a **27-point increase, by leveraging strategic pricing & discounts we were able to get 9 additional weekday nights. **
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The market’s occupancy increased by 5 percentage points (from 49% to 54%), while the client’s property increased by 27 points (from 51% to 78%).​
Revenue Growth Despite Market Decline
​While the broader market experienced a revenue dip, the client’s property achieved substantial growth. This suggests effective pricing strategies, better guest targeting, and strong marketing efforts that helped maintain high demand.
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Significant Occupancy Increase
​With the market’s occupancy increasing only 5 points, the client’s property vastly outpaced this trend with a 27-point increase. This indicates strong appeal to guests, improved booking strategies, and enhanced guest experience leading to higher demand.​
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Competitive Advantage
​The client’s property not only outperformed its past performance but also exceeded market averages by a significant margin in both revenue and occupancy:​
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Revenue Growth vs. Market: +30.4 percentage points
Occupancy Growth vs. Market: +22 percentage points
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This highlights a strong competitive advantage in a fluctuating market, proving that strategic pricing and marketing efforts can drive superior results even in challenging conditions.
Key Strategies
1. Data-Driven Pricing Adjustments
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We leveraged PriceLabs to set optimal nightly rates based on:
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Local demand trends
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Competitor pricing fluctuations
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Seasonal adjustments and event-based demand
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2. Strategic Discounts for Maximum Occupancy
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Applied last-minute discounts to capture bookings that competitors missed.
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Implemented longer stay incentives to secure extended reservations further out.
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Used Airbnb Host Tools to push mid-week bookings with targeted promotional pricing.
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3. Custom Market Dashboard & Performance Tracking
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Developed a customized market dashboard to track competitor trends.
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Analyzed key performance indicators (ADR, occupancy, revenue, first-page impressions, and conversion rates) to fine-tune our approach.
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Made real-time adjustments based on booking patterns to stay ahead of market trends.​
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