About the project
Coming soon...
Romantic Treehouse
This is one of our most recent success stories. The owners wanted to increase mid-week occupancy during the slow season, a common challenge for short-term rentals.
By implementing a dynamic pricing strategy that encouraged longer stays in advance and applied strategic last-minute discounts, we maximized booking potential. As a result, the property achieved 28% revenue growth and a 53% increase in occupancy during one of the slowest months of the year, demonstrating the power of data-driven revenue management.
Overview
Market Performance ​​
-
Feb 2024: Average revenue was $2,638 with 49% occupancy.
-
Feb 2025: Revenue dipped slightly to $2,574, while occupancy rose to 54%.
​
​
Client Performance
-
Feb 2024: $3,543 revenue
-
Feb 2025: $4,533 revenue (+28% YoY)
While the market declined 2.4%, the client’s revenue growth was about 30% stronger than the market.
​
​
Occupancy Comparison​
-
Feb 2024: 51% occupancy
-
Feb 2025: 78% occupancy — a 53% increase, driven by strategic pricing and 9 extra weekday bookings.
​​​
Performance Analysis
​
The client’s property significantly outperformed the market in both revenue and occupancy.
-
Revenue: Increased 28% YoY ($3,543 → $4,533), while the market declined 2%.
-
Occupancy: Rose from 51% to 78% (+53%), compared to the market’s modest 10% increase (49% → 54%).
-
Competitive Edge: The client’s growth outpaced the market by 30% in revenue and 43% in occupancy, reflecting stronger pricing strategies, better guest targeting, and improved demand capture.
​
Insight: Despite market softness, strategic pricing and effective marketing drove superior performance, highlighting the property’s resilience and competitive advantage.
Key Strategies
1. Data-Driven Pricing Adjustments
-
We leveraged PriceLabs to set optimal nightly rates based on:
-
Local demand trends
-
Competitor pricing fluctuations
-
Seasonal adjustments and event-based demand
-
​
2. Strategic Discounts for Maximum Occupancy
-
Applied last-minute discounts to capture bookings that competitors missed.
-
Implemented longer stay incentives to secure extended reservations further out.
-
Used Airbnb Host Tools to push mid-week bookings with targeted promotional pricing.
​
3. Custom Market Dashboard & Performance Tracking
-
Developed a customized market dashboard to track competitor trends.
-
Analyzed key performance indicators (ADR, occupancy, revenue, first-page impressions, and conversion rates) to fine-tune our approach.
-
Made real-time adjustments based on booking patterns to stay ahead of market trends.​
​​​
