Historic Loft
We took on the management of this beautifully restored historic mansion, which had been divided into four distinct units, each with its own unique charm. The loft was the first unit under our care, and our initial focus was a complete design overhaul to give it a modern, stylish appeal. Once the transformation was complete, we developed a pricing strategy that allowed us to consistently maintain above-market rates year-round, and outperformed similar properties by 71%
Overview
Revenue Performance Analysis
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Client's Property:
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2024 Revenue: $25,090
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This figure reflects a strong pricing strategy with strategic discounts through the slow season combined with professional photos and good design.
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Market Average (Similar Properties):
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2024 Revenue: $14,657
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This is the average revenue for similar properties during the same time period, offering a benchmark to compare our property's performance.​
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Key Takeaways
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Peak Season Maximization – May to August were the highest-earning months, showing strong vacation demand.
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Winter Opportunity – Although revenue dipped, it still outperformed the market, suggesting potential for winter marketing strategies (holiday promotions, longer stays).
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Sustained Growth – The fall season maintained strong revenue, likely due to scenic travel demand, making it an excellent period for targeted advertising.
Deep Dive
Winter: $4,368.62 - Outperforming the market by 47%
Market Average Revenue: $2,965
Performance Advantage
This property generated 47% more revenue than the market average, showing a stronger occupancy rate and pricing strategy during a slower travel season.
Insight
Winter is traditionally a slower season for short-term rentals, yet our property maintained higher-than-average bookings. This suggests that:
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A competitive pricing strategy helped capture demand during off-peak months.
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Our holiday promotions and long-stay discounts increased guest interest.
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Higher weekday occupancy rates played a key role in maintaining revenue during a period when the market saw a slowdown.
By refining marketing efforts for winter travelers and adjusting mid-week pricing, we continued to outperform competitors in what is typically a low-revenue period.
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Spring: $6,662.54 | Outperforming the market by 57%
Market Average Revenue: $4,226​
Performance Advantage
Our property outperformed the market by $2,436.54, maintaining strong revenue in a season that often experiences fluctuating demand.​
Insight
Spring is a transitional period where demand increases toward peak season. Our pricing strategy and booking flexibility allowed us to maximize earnings before summer by:
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Capturing early vacationers looking for spring getaways.
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Optimizing weekend rates to attract short-term stays.
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Leveraging local events (graduation season) and attractions to boost visibility and bookings.
April, in particular, was a strong month despite moderate market demand. This demonstrates how strategic adjustments in pricing and guest experience enhancements (e.g., premium amenities, local partnerships) contributed to higher earnings.
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Summer: $7,410.34 - Outperforming the market by 88%
Market Average Revenue: $3,944
Performance Advantage
The property earned $3,466.34 more than the market, making summer the most lucrative season.
Insight
Summer is peak travel season, and our ability to price aggressively while maintaining high occupancy resulted in substantial revenue gains. Key strategies included:
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Implementing minimum night stays to optimize turnover and revenue.
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Length of stay discounts to secure longer reservations and maximize occupancy.
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Adjusting weekend and holiday pricing to reflect high demand.
Our summer performance highlights exceptional pricing execution and strong marketing visibility, ensuring maximum occupancy even when competitors struggled with availability gaps.
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Fall: $6,644.78 - Outperforming the market by 89%
Market Average Revenue: $3,509
Performance Advantage
The property exceeded the market by $3,135.78, proving that strong demand persists beyond summer.
Insight
Fall is typically seen as a shoulder season, yet our property maintained high revenue levels through:
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Targeting fall foliage and outdoor tourism travelers.
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Adjusting pricing for weekend demand, particularly in September and October.
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Offering longer-stay incentives to capture digital nomads and work-from-home travelers.
Despite many properties experiencing a post-summer slump, our strategic marketing and flexible pricing allowed us to sustain profitability well into late fall.
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